About Celagenix Agency

We built the infrastructure.
Now we do it for you.

The Agency is not a new idea. It is the entity that has been building the Celagenix® Group from the inside for over a decade — and is now making that capability available to external clients.

The Real Story

We started exactly where you are now.

Great ideas. Endless possibilities. Too many directions to choose from. We know that feeling — not from a textbook, but from living it across 12 different businesses over more than a decade.

What we learned from all of it shapes everything we do: most people are not stuck for the reasons they think they are stuck. The real bottleneck is rarely the idea. It is usually something else — mindset, support structures, competing priorities, misaligned energy.

That understanding is the foundation of the StratDash® methodology. And it is why we approach every client engagement holistically — not as a business problem to solve, but as a full-context challenge to navigate together.

Explore StratDash®
2015 – 2020

The Learning Years

Built the first six businesses. Celagenix was conceived. Learned through expensive experience what works and what does not.

2020 – 2022

The Consulting Era

Shifted to helping others avoid the same mistakes. Realised the pattern of being stuck — for all the wrong reasons — was universal. The seed of StratDash® was planted.

2022 – 2024

The Build Era

Launched BoardEvaluator™. Built the Director's Toolkit. Developed the Academy curriculum. Built celagenix.com and boardevaluator.com. The Group's infrastructure took shape.

2024 – Present

Celagenix Agency — External

Formalised the StratDash® methodology. Opened the Agency's capability to external clients. IdeaForge and ClarityForge — built on the SIEF methodology — are the first proprietary tools available to the public.

The story doesn't stop at "present." We're rarely working on just one thing, and right now that means three more platforms in active build. See what we're working on →

The Team

The people behind the build.

Martin Louw — Founder and Strategic Lead

Martin Louw

Founder & Strategic Lead

12 businesses built. 150+ clients consulted. The StratDash® methodology emerged from this experience — every session is grounded in real execution, not theory. Holistic approach rooted in mind, body, and business.

De Villiers du Plessis — Head of Production

De Villiers du Plessis

Head of Production

Leads all media production at the Agency. Responsible for the AI-enabled content pipeline that produces Academy training media, governance content, and client productions.

Group Portfolio

Built by this team.

Governance Advisory celagenix® The group's advisory practice - governance, AI governance, sustainability, data privacy. celagenix.com → Evaluation Platform BoardEvaluator™ The intelligent board evaluation platform. 19 modules, King V-aligned, AWS-secured. boardevaluator.com → Training & Credentials Celagenix Academy Governance programmes spanning King V, the Companies Act and the Pension Funds Act. www.celagenix.academy → Strategy Sprints StratDash® Structured strategy-sprint methodology - deadlock to decisive action, in days. /stratdash → Free Tools · SIEF IdeaForge & ClarityForge The Sovereign Idea Execution Framework, live as two free interactive tools. /sief → Director Tools Director's Toolkit Interactive, scored governance tools directors use between meetings. SA & Namibia editions. via the Academy →
150+Clients Served
17Countries
12Businesses Built
100%Focused on Results